The you go girl campaign has been designed to encourage girls to get involved in all aspects of sport and more importantly to keep them there.
Statistics show a dramatic drop off in girls’ interest in sport once they reach secondary school and in a lot of cases even younger. That is not right and not fair, so we are doing something about it.
We have been inspired by the campaign “This Girl Can”, which is aimed at encouraging girls/women back into sport. Our goal is to target the stage before they lose interest and stop them leaving in the first place.